Подготовка к созданию рекламных кампаний:
- https://pengstud.com/blog/podrob-instukciya-po-nastroyke-kr/
- https://pengstud.com/blog/sostavlenie-straregii-rk/
- https://pengstud.com/blog/kakomu-vidu-biznesa-podojdet-kontekstnaya-reklama/
Создание РК на поиске:
- https://pengstud.com/blog/ads-guide-1/
- https://pengstud.com/blog/ads-guide-3/
- https://pengstud.com/blog/12-pravil-kr/
- https://pengstud.com/blog/4-tipa-slov-google-adwords/
- https://pengstud.com/blog/ocenka-bydgeta/
- https://pengstud.com/blog/straregii-naznacheniya-stavok/
- https://pengstud.com/blog/sbor-semanticheskogo-yadra-dlya-reklamnyh-obyavlenij/
- https://pengstud.com/blog/strategii-postroeniya-kampanij-skag-alpha-beta/
- https://pengstud.com/blog/negative-keywords-guide/
- https://pengstud.com/blog/case-subscribe-usa/
- https://pengstud.com/blog/prodvijenie-brenda/
- https://pengstud.com/blog/anti-keys-naruchnie-chasi/
- https://pengstud.com/blog/anti-keys-odejda/
- https://pengstud.com/blog/skript-position-control-with-border/
- https://pengstud.com/blog/skript-exact-match/
Создание РК в КМС и Youtube:
- https://pengstud.com/blog/ads-guide-4/
- https://pengstud.com/blog/auditorii-po-namereniyam/
- https://pengstud.com/blog/kejs-wow-touch/
- https://pengstud.com/blog/kejs-wtgrass-prodazha-soka-iz-rostokov-pshenicy/
- https://pengstud.com/blog/celevaya-auditoriya-i-personazh-pokupatelya/
- https://pengstud.com/blog/psixologiya-brendinga/
- https://pengstud.com/blog/kogda-nuzhen-brending-i-kak-ego-delat/
- https://pengstud.com/blog/brending-v-reklamnoj-kampanii/
- https://pengstud.com/blog/skript-display-placement-cleaner/
Оптимизация и автоматизация РК:
- https://pengstud.com/blog/skript-google-ads-audit/
- https://pengstud.com/blog/chek-list-dlya-audita-adwords-accounts/
- https://pengstud.com/blog/ads-guide-8/
- https://pengstud.com/blog/analiz-i-optimizaciya-reklamnyx-kampanij-v-adwords-i-direkt/
- https://pengstud.com/blog/optimizatsiya-reklamnyh-kampanij-pokazatel-kachestva/
- https://pengstud.com/blog/3-factors-for-cpc-google-adwords/
- https://pengstud.com/blog/check-list-optimizacii-rk/
- https://pengstud.com/blog/google-ads-skripts-guide/
- https://pengstud.com/blog/skript-broken-link-checker/
- https://pengstud.com/blog/skript-google-ads-audit/
- https://pengstud.com/blog/skript-scan-landing-pages/
- https://pengstud.com/blog/skript-n-gram/
- https://pengstud.com/blog/skript-qs-tracker/
Создание и оптимизация торговых кампаний:
- https://pengstud.com/blog/kak-sozdat-fid-dlya-google-merchant/
- https://pengstud.com/blog/how-to-google-shopping/
- https://pengstud.com/blog/shopping-guide-2/
- https://pengstud.com/blog/shopping-guide-4/
- https://pengstud.com/blog/case-shopping-babycare/
- https://pengstud.com/blog/case-shopping-medequip/
Аналитика:
- https://pengstud.com/blog/gajd-google-analytics-1/
- https://pengstud.com/blog/kak-ustanovit-kod-sobytiya-na-sajt/
- https://pengstud.com/blog/goals_google-analytics/
- https://pengstud.com/blog/gajd-google-analytics-5/
Оптимизация сайта: