ROI and Profit oriented Google Shopping Management

Request free ROI and Profit Analysis of your Google Shopping Campaigns. Will help to determine how Penguin-team can improve and scale your Google Ads account.

Professional Google Shopping Management

Penguin-team offers to clients Professional Google Shopping Management which includes:

  • 1

    Product feed setup/optimization

    improving of titles, descriptions and other things which help show right product ads

  • 2

    Google Shopping Campaigns setup/optimization

    making of right structure which represents company needs and gives high potential to scale and management

  • 3

    Bids micro-management

    using own software Panda, ppc-specialists can manage bids according to their performance in ROI and Profit

  • 4

    Search terms and Negative keywords optimization

    using own software “NegativeKeywords tool” and Google Ads Scripts - specialists manage search terms and negative keywords effectively

Also we help clients to scale their Shopping Performance using all possibilities

Why do we give great results to our clients?

Our main feature is ROI and Profit oriented bid micro-management

We often see that many advertisers use ROAS as a main metric to measure success of Shopping campaigns and manage bids according to this metric. But according to our experience, managing bids in that way can give non-obvious bad results.

For Example:

Let’s imagine a situation that we have a product (New Balance trainers) in our campaign with the following data:

Clicks CPC, $ Transactions Cost, $ Revenue, $ ROAS
79 1.34 5 106 225 212%

At first glance, the result doesn’t look bad and Google gives us advice to increase bid to $1.7 because our performance looks good and many advertizes do that.

But if we add product margin to this data, we get other results:

Clicks CPC, $ Transactions Cost, $ Revenue, $ Margin ROAS Profit, $ ROI
79 1.34 5 106 225 35% 212% -27.25 -26%

So if advertiser continues to increase bids, it will cost more losses. The right way to set an effective bid is to use this formula:

Target CPC = item price * margin * conv. rate * invest. rate (% of investment which is set by advertiser from 1% to 100%), for New Balance shoes target cpc will be:

Target CPC = $45 * 35% * 6.3% * 75% = $0.74

So if advertiser sets up this bid, performance will be the following:

Clicks CPC, $ Transactions Cost, $ Revenue, $ Margin ROAS Profit, $ ROI
79 0.74 5 58.46 225 35% 384% 20.29 34.6%

According to new data advertiser achieves positive ROI and Profit.

In many cases bids optimization in that way gives better outcomes than doing it according to ROAS and Google advice.

This approach requires detailed processing of each product and takes a lot of time, we call this process ppc micro-management. For these needs we developed Panda tool which helps to do it quicker and each our client has right bids.

Our cases

Google Shopping case: baby care products store (NDA)

Google Shopping case: Hardware Shop To You

Google Shopping case: medical equipment store (NDA)

Result

before our work 15.08.18-15.10.2018 our work 16.10.18 - 16.12.2018
ROAS 294% 546%
Conversions 204 146
ROMI
(Shopping)
32% 153%
Net. Profit
(Shopping)
$1,706.48 $2,900.71

Result

before our work no previous data our work 01.10.18 - 30.11.2018
ROAS - 393%
Conversions - 59
ROMI
(Shopping)
- 61%
Net. Profit
(Shopping)
- A$793

Result

before our work 10.01.2017-12.31.2017 our work 05.01.2018 - 07.30.2018
ROAS 147% 361%
Conversions 1.600 2.353
ROMI
(Shopping)
-31% +54%
Net. Profit
(Shopping)
-$6,782 +$8,705

Since 2017, Penguin-team is a Premier Google Partner Agency which helps advertisers improve their performance in Search and Display network.

Our website uses cookies to improve performance and provide maximum user experience.

В версии 3.0.0

  • новые сервисы: Ubersuggest (NeilPatel), Spyfu и другие;
  • автосохранение списка минус-слов в рабочей области;
  • авторизация для хранения данных в аккаунте;
  • списки типовых минус-слов;
  • возможность хранить пользовательские списки минус-слова в расширении для дальнейшего применения в аккаунте;
  • англоязычный и русскоязычный интерфейс.

Основные комбинации

  • LeftMouseClick для добавления слова, повторное нажатие - для удаления
  • LeftALT + LeftMouseClick - для сбора фраз
  • LeftALT + S - для поиска слов

In version 3.0.0

  • new services: Ubersuggest (NeilPatel), Spyfu and others;
  • autosave of a negative keywords list in the workspace;
  • authorization for storing data in the account;
  • generic negative keyword lists;
  • the ability to store custom lists of negative keywords in the extension for further use in your account;
  • English and Russian interface.

Key combinations

  • LeftMouseClick to add a word, press again - to delete
  • LeftALT + LeftMouseClick - to collect phrases
  • LeftALT + S - for words searching

В версии 2.0

  • 2 режима выдачи ключевых слов:
  • быстрая выдача - аналогична выдаче Google Planner, но найденные результаты включают каждое слово из введенной в поиск фразы;
  • полная выдача - расширенная выдача, которая включает поиск по дополнительным релевантным фразам, но найденные результаты также включают каждое слово из введенной в поиск фразы.
  • Обновленный файл выгрузки ключевых слов Excel:
  • выгрузка локаций в удобном формате для загрузки в Editor;
  • обновленный шаблон для создания объявлений.
  • Полный список локаций.
  • Группировка отчетов по проектам.
  • Устранена ошибка с задержкой в 30 секунд.
  • Новые фильтры для получения релевантной выдачи.
  • Копирование минус-слов.

In version 2.0:

  • 2 modes of keywords search result:
  • quick search result - is similar to one of Google Planner , but the results found include every word of the phrase entered in the search;
  • full search result - extended search result that includes search on additional relevant phrases, but the results found also include every word of the phrase entered in the search.
  • Updated Exces Keyword Upload File:
  • uploading of locations in a convenient format for uploading to Editor;
  • updated template for creating ads.
  • Full list of locations.
  • Grouping of reports on the projects.
  • Fixed an error with a delay of 30 seconds.
  • New filters for getting relevant search results.
  • Copying of negative keywords.

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Прикрепите резюме:
1Кликов 259, показов 3 515. Чему равно CTR?
2Заходов на сайт 874, конверсий 16. Чему равен коэффициент конверсии?
3Что такое СРА?
4CTR 4,03%, кликов 240. Чему равно число показов объявления?
5Затрат 20 158, конверсий 63. Чему равна стоимость конверсии?

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