What Is White Label Facebook Ads?


4 min


Facebook is the third most visited website on the Internet after Google & Youtube. This social network can be a good additional or independent source of traffic / leads / conversions for B2B / B2C  /E-commerce businesses.

Some useful statistics about Facebook:

Facebook has 11 billion monthly traffic;

69% of US adults actively use Facebook;

57% of male users and 43% of female users;

8 million businesses worldwide are advertised on Facebook & Instagram;

average CPM — $16.12;

average CPC — $0.43;

average CTR — 0.9% (e-commerce 1.59%);

average CPA — $18.68;

→ average Conv.rate — 9.21% (the most successful industries: healthcare, education), e-commerce — 3.26%.

Benefits of building a brand on Facebook:

→ deeper interaction with the target audience;

→ growth of company awareness;

→ growth of SEO traffic thanks to social activity;

→ variety of advertising opportunities.

Facebook is an excellent social media platform to advertise on. Using Facebook in your projects, with the right mix of campaigns and overall strategy, can significantly improve KPI. And the White Label paid advertising program is an opportunity to scale your agency and make your clients happy like never before.

What Is White Label Facebook Advertising?

Facebook is a platform where one can promote ideas, encourage discussions, and nurture relationships without limiting your audience to gender, age range, marital status, race, ethnicity, or socioeconomic status. In a nutshell, for many businesses, the target customers, brand awareness, revenue, market reach, and growth profitability are more attainable now than ever before through Facebook ads. Isn’t that great?

White Label Facebook Ads management is when third-party provides Facebook Ads services to your clients but you sell it as your own. Essentially, you do front work (client’s research, communication, accounting) and PPC White-Label Agency covers your back – they set up Ads, Copywriting, Auditing, Optimization, etc. At that time, you get to stay focused on selling and you will be able to scale the agency but the actual work will be executed on behalf of your company.

How Do You Work With White-Label Facebook Ads?

Every provider is different but the standard workflow includes the following stages:

→ you specify your client’s goals, target audience, and other stuff needed for work;

→ the white-label provider will do the required and then set up and launch advertising campaigns;

→ the White-Label provider optimizes and reports as long as they’re engaged or until the campaign ends.

White-Label Facebook Ads Process with Penguin-team:

  1. Making Facebook Ads audits. We are able to show your client exactly what is wrong with their current Facebook Ads and suggest optimization options that we offer you.
  2. Campaign planning. We are able to create a plan and present it to your clients. You can prove to them that you are about to increase their revenue.
  3. Creating a funnel. Developing effective strategies to achieve your goals. 
  4. Creating advertising design and copy. 
  5. Setting up campaigns for lead generation, traffic, awareness, etc.
  6. Setting up targeting to attract the most relevant traffic.
  7. Optimizing. We work hard to boost the best-performing parts of the campaign and remove the underperformers.
  8. Reporting. We show your client the benefits they’re getting from investing in you and prove to them why your agency rocks.

What Mistakes Can Be Avoided When White-Label Facebook Ads Management?

First off, you should choose a provider that doesn’t know a market and business audience.

Posts promoting off-season products, referencing incorrect holidays, tagging the wrong things, and worse will not do any good to improve the effectiveness of advertising. 

Secondly, selecting an incorrect delivery model. You can work in one of the following ways: 

→ When you just bring a client to a paid advertising agency.

→ You delegate all the work to the paid advertising agency and don’t get involved in it. All you do is communicate with the client.

→ Close collaboration between the White-Label PPC service provider and you, sharing knowledge about the client’s business, and common work on the project.

The first and second models both work well, but if your clients need greater assistance or local market knowledge is required, the third model is likely the better choice.

Third, bad reporting.  If the client doesn’t see the value, the client will go from your agency. So We always maintain open lines of communication and be transparent about the good, bad, and ugly.

Why Should Your Agency Use White-Label Facebook Ads Management Services?

4 main reasons to choose White-Label Facebook Ads Services:

→ you are able to provide your customers with turnkey solutions;

→ you will be able to scale your agency and focus your time and energy on other areas such as sales and client nurturing. All you have to do is communicate with the client;

→ you can get a stable extra income. When you work with our certified experts, you can sell PPC services at any rate and feel confident that your clients will get true results. Specialists always keep abreast and monitor all changes on Facebook;

→ you don’t waste time and money spent on researching, interviewing, hiring, training, paying, and retaining in-house Facebook Ads specialists. 

What Is Your White-Label Facebook Ads Pricing?

We will start by assessing what you and your clients want and need to start building a solid strategy for the Facebook campaign. Our White-Label Facebook advertising services’ quality will reinforce your price point. You set the price. You can charge your clients whatever you see fit, that is the beauty of White-Label!

Social media advertising costs are based on three things. First, your client’s ad budget. Second, the cost of your time. Third, our rate for services. Our services are here to provide you with expert help by optimizing your social media ad campaigns and saving you time to do so. 

Check out some of our popular plans below: 

A White-label partner is a perfect solution for a digital agency. You set the objective, and together we will make it happen. Let’s set out for goals?

We are here to help you with setting up and optimizing Shopping Ads, Search Ads, Display Ads, Youtube Ads, Performance Ads, Remarketing for your clients! We help boost sales and improve ROI through PPC for them and scale the agency for you.

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Минимум слов. Максимум дела.

В одном письме в месяц

  • Только важные новости
  • Самые свежие статьи
  • Актуальные вакансии

В версии 3.0.0

  • новые сервисы: Ubersuggest (NeilPatel), Spyfu и другие;
  • автосохранение списка минус-слов в рабочей области;
  • авторизация для хранения данных в аккаунте;
  • списки типовых минус-слов;
  • возможность хранить пользовательские списки минус-слова в расширении для дальнейшего применения в аккаунте;
  • англоязычный и русскоязычный интерфейс.

Основные комбинации

  • LeftMouseClick для добавления слова, повторное нажатие - для удаления
  • LeftALT + LeftMouseClick - для сбора фраз
  • LeftALT + S - для поиска слов

In version 3.0.0

  • new services: Ubersuggest (NeilPatel), Spyfu and others;
  • autosave of a negative keywords list in the workspace;
  • authorization for storing data in the account;
  • generic negative keyword lists;
  • the ability to store custom lists of negative keywords in the extension for further use in your account;
  • English and Russian interface.

Key combinations

  • LeftMouseClick to add a word, press again - to delete
  • LeftALT + LeftMouseClick - to collect phrases
  • LeftALT + S - for words searching

В версии 2.0

  • 2 режима выдачи ключевых слов:
  • быстрая выдача - аналогична выдаче Google Planner, но найденные результаты включают каждое слово из введенной в поиск фразы;
  • полная выдача - расширенная выдача, которая включает поиск по дополнительным релевантным фразам, но найденные результаты также включают каждое слово из введенной в поиск фразы.
  • Обновленный файл выгрузки ключевых слов Excel:
  • выгрузка локаций в удобном формате для загрузки в Editor;
  • обновленный шаблон для создания объявлений.
  • Полный список локаций.
  • Группировка отчетов по проектам.
  • Устранена ошибка с задержкой в 30 секунд.
  • Новые фильтры для получения релевантной выдачи.
  • Копирование минус-слов.

In version 2.0:

  • 2 modes of keywords search result:
  • quick search result - is similar to one of Google Planner , but the results found include every word of the phrase entered in the search;
  • full search result - extended search result that includes search on additional relevant phrases, but the results found also include every word of the phrase entered in the search.
  • Updated Exces Keyword Upload File:
  • uploading of locations in a convenient format for uploading to Editor;
  • updated template for creating ads.
  • Full list of locations.
  • Grouping of reports on the projects.
  • Fixed an error with a delay of 30 seconds.
  • New filters for getting relevant search results.
  • Copying of negative keywords.

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1.Кликов 259, показов 3 515. Чему равен CTR?
2.Заходов на сайт 874, конверсий 16. Чему равен коэффициент конверсии?
3.Что такое СРА?
4.CTR 4,03%, кликов 240. Чему равно число показов объявления?
5.Затрат 20 158, конверсий 63. Чему равна стоимость конверсии?

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