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What do PPC services include?
20.10.2022
3 min
easy
If you’ve heard a little about PPC marketing and you want to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! We will tell you what PPC is, what types of paid advertising are there, what is included in PPC and how you can make money on PPC without doing anything.
What is PPC?
PPC is a digital advertising model used to drive traffic to websites. PPC stands for pay-per-click, a model in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your website. PPC is not the same as SEO; it isn’t a way of attracting user visits organically to your website.
An advertiser creates ads and pays publishers when the ad is clicked. Depending on your business, a conversion can mean different things: purchasing a product, contracting a service, or subscribing to anything.
We set up advertising campaigns to attract the target audience, taking into account the business niche, conditions, products, and goals:
- Search advertising.
- Shopping campaigns.
- Display Ads.
- Video Ads.
Why use PPC advertising?
Paid advertising helps to:
- Get fast results. It may take up to six months to stable sales, but from the moment the campaigns are approved, you will begin to receive the first applications.
- Increase relevant and highly targeted traffic to the website. Paid advertising customization services allow you to promote by age range, gender, income level, education, and even marital status of people.
- Promote an urgent offer, such as a holiday sale; enter the market with a new product that no one knows about yet, and create demand and recognition.
- Return users who have already interacted with your website: viewed products, added items to the shopping cart, bought or left without a purchase.
What are the advantages of working on White Label with the Penguin-team?
You have the opportunity to sell paid advertising services without doing anything on your own. Someone else will do all the work for you, e.g. the White Label PPC agency Penguin-team, while you develop your agency. We work on the White Label model: we launch, optimize, and manage paid advertising for your clients under your brand. Our agency helps to implement any marketing goals for your clients at any stage of the marketing funnel.
White Label paid advertising is about providing services from specialists of a third-party agency but selling them to your clients as your own. This means that you’ll get an opportunity to scale your agency without the hassle of working with unreliable contractors, or the expense of hiring in-house staff.
What do PPC services include?
We will work under your brand, allowing you to provide your clients with the setting up, optimization, and management of PPC campaigns. PPC management includes:
– setting up conversions;
– strategy development;
– campaign creation;
– ad copywriting;
– design of advertising creatives;
– bid strategies test;
– bid optimization;
– collecting and testing keywords;
– collecting negative keywords;
– search query analysis;
– traffic quality improvement;
– quality score improvement;
– ad test;
– test of target audiences in the display network;
– campaign performance analysis;
– testing new features;
– creating a remarketing strategy;
– tracking competitor activity.
At the same time our White Label PPC services include:
For paid search: – Setting up search ads, display ads, YouTube ads, and Google Shopping Ads; – Optimization and scaling of your advertising account; – Setting up Google Merchant Center and Merchant Programs; – Selection of keywords and negative keywords; – Setting up and testing bidding strategies. | For social media ads: – Developing effective strategies to achieve your goals; – Setting up campaigns for lead generation, traffic, awareness, etc.; – Setting up targeting to attract the most relevant traffic; – Creation of creatives and a/b-testing of ad copies; – Creation of social media remarketing for the website’s audience. | For Amazon: – Audit and optimization of product listings; – Creation and implementation of a promotional strategy on Amazon; – Creation of Sponsored Product, Sponsored Brands campaigns, display ads; – Micro-management of bids based on ACOS and Profit; – Creation of a convenient structure for a campaign. |
Working with Penguin-team, the key features of white label PPC services are as follows:
- Google Ads accounts auditing
- White Label branding of all papers
- Drawing up commercial offers for your clients
- PPC software and optimization solutions
- Assistance at the pitching and proposal stage
- Communication with managers and marketers
- Setting up and managing accounts
- Back-Office & Support for easy PPC management
If you would like to discuss the pros and cons of your out-house SEM department, feel free to contact us.
We are here to help you with setting up and optimizing Shopping Ads, Search Ads, Display Ads, Youtube Ads, Performance Ads, Remarketing for your clients! We help boost sales and improve ROI through PPC for them and scale the agency for you.
