Successful PPC White Label Cooperation with Penguin-team. Managing 8 contracts simultaneously, Partner agency MRR — $39к, Gross Profit — $31к


Penguin-team digital agency was established in 2014. At that time, we provided paid advertising services on the Ukrainian market. In 2017, the agency’s specialists started working on the Upwork freelance platform, and since that time the first contracts have been received under the PPC White-Label model.

White Label PPC services are an opportunity to sell paid advertising for your clients without doing anything on your own. Main idea: you do front work (client’s research, communication, accounting) & PPC White Label Agency covers your back: it does Auditing, sets up Ads, Copywriting, Optimization, etc.

We solve the problems of scaling agencies and help increase profits for those who:

→ cannot or do not want to add a service to their in-house;

→ doesn’t want or isn’t able to work with PPC on one’s own;

→ doesn’t have time to work with paid advertising;

→ already working on Fiverr and Upwork, but the quality of services does not meet their standards and they want more.

You can use the experience of the Penguin-team to offer your clients Google Ads management under your own brand. You will be able to expand the number of services provided, which means you can solve more issues for your customers. Think of it as an addition to what you already provide, as well as an extra cash flow for you.

Let’s see what results one can achieve by cooperating with us on the PPC White-Label model ↓

General Partner Information (NDA)

Partner agency location: UK

Client work location: USA, UK

Cooperation period: since 2019

Number of agency clients served: 8 (2022)

Partner Agency MRR: $39k

Traffic sources: Google Ads (Search, Display, Shopping), Fb Ads, Bing Ads

Gross Profit (monthly): $39k – $8k = $31k

In 2019, 2 local employees left the client and decided to launch their own agency. At the same time, the company had 8 contracts with current customers. The agency began searching for suitable specialists on Upwork, but none of the candidates could pick up 8 projects at once.

So they started searching for White Label PPC agencies on LinkedIn. And one of the candidates was our agency Penguin-team. We were able to solve the problem of managing 8 contracts at once with the help of a team of 3 specialists.

We continue working on these projects up until now, not 1 out of 8 projects has left in 3 years. What helped to solve the client’s request and save all projects? A systematic approach to working on the White Label model and PPC in particular. 

Cooperation process with a partner agency

Since the client already had existing working contracts, we suggested auditing a couple of accounts to show

→ our expertise,

→ thinking process,

→ strategy development methods.

Throughout our work, we show strengths that can be scaled and weaknesses that need to be corrected to improve ad performance. In fact, the result of the audit is a plan with recommendations for optimizing and scaling your account.

An example of an audit part:

If a partner agency needs to sell a PPC service to potential clients, we can help him with:

→ commercial proposal: work plans, deadlines, budget, advertising formats, as well as projected results;

→ audit: recommendations for optimizing and scaling your account;

→ presentation of services: features, benefits, results;

→ presentation of cases (we take relevant cases of our projects as an example, we can write new cases if necessary).

Agencies that address us for services can count on help in selling PPC and closing leads.

Relationships with clients were managed by the partner agency. All documents were White-Label paper branding, with full confidentiality. If necessary, we can attend the rally and communicate with potential clients together with you. At the same time, our specialists act as part of the team of the partner agency.

When all the details are discussed, we start working with advertising accounts:

→ account technical settings and tracking settings;

→ keyword research, collection of negative keywords, target audience analysis, targeting, ads, and creatives development;

→ fixing errors in the account, improving current campaigns, testing new hypotheses, and choosing the best option;

At the same time, in order to solve the problems of the client in the most efficient way and achieve the set goals, it is important to combine 3 pillars:

  1. Marketing: work out a portrait of the target audience, subordinate marketing goals to business goals,
  2. Strategy: identify business growth areas in paid traffic channels, select the right traffic sources for effective investment and maximum results
  3. Advertising: correctly structure an account, campaigns, ad groups, competent distribution of the budget between campaigns, setting up advertising, creating effective ads.

Cases that confirm that such a systematic approach works. These are the case studies of the agency’s end clients that the Penguin-team worked on.


Case 1. Waterproof backpacks

Service: Google Ads campaigns, Google Shopping, Youtube Ads.


→ increase sales;

→ increase brand growth.

White Label PPC. Cases

Timeframe for achieving results: 1.5 months.


Case 2. Waterproof backpacks

Service: Google Ads campaigns, Google Shopping campaigns

Challenge: Scaling Results

White Label PPC. Cases

Timeframe for achieving results: 1 month.

We draft detailed reports under your brand so that both you and your client are always up-to-date of the work and results of campaigns. Here are some examples of reports:

We constantly monitor the effectiveness of campaigns and the achievement of KPIs, make adjustments to get even better results, and scale the account.

Would you like to discuss the pros and cons of your out-house SEM department?

We are here to help you with setting up and optimizing Shopping Ads, Search Ads, Display Ads, Youtube Ads, Performance Ads, Remarketing for your clients! We help boost sales and improve ROI through PPC for them and scale the agency for you.

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Минимум слов. Максимум дела.

В одном письме в месяц

  • Только важные новости
  • Самые свежие статьи
  • Актуальные вакансии

В версии 3.0.0

  • новые сервисы: Ubersuggest (NeilPatel), Spyfu и другие;
  • автосохранение списка минус-слов в рабочей области;
  • авторизация для хранения данных в аккаунте;
  • списки типовых минус-слов;
  • возможность хранить пользовательские списки минус-слова в расширении для дальнейшего применения в аккаунте;
  • англоязычный и русскоязычный интерфейс.

Основные комбинации

  • LeftMouseClick для добавления слова, повторное нажатие - для удаления
  • LeftALT + LeftMouseClick - для сбора фраз
  • LeftALT + S - для поиска слов

In version 3.0.0

  • new services: Ubersuggest (NeilPatel), Spyfu and others;
  • autosave of a negative keywords list in the workspace;
  • authorization for storing data in the account;
  • generic negative keyword lists;
  • the ability to store custom lists of negative keywords in the extension for further use in your account;
  • English and Russian interface.

Key combinations

  • LeftMouseClick to add a word, press again - to delete
  • LeftALT + LeftMouseClick - to collect phrases
  • LeftALT + S - for words searching

В версии 2.0

  • 2 режима выдачи ключевых слов:
  • быстрая выдача - аналогична выдаче Google Planner, но найденные результаты включают каждое слово из введенной в поиск фразы;
  • полная выдача - расширенная выдача, которая включает поиск по дополнительным релевантным фразам, но найденные результаты также включают каждое слово из введенной в поиск фразы.
  • Обновленный файл выгрузки ключевых слов Excel:
  • выгрузка локаций в удобном формате для загрузки в Editor;
  • обновленный шаблон для создания объявлений.
  • Полный список локаций.
  • Группировка отчетов по проектам.
  • Устранена ошибка с задержкой в 30 секунд.
  • Новые фильтры для получения релевантной выдачи.
  • Копирование минус-слов.

In version 2.0:

  • 2 modes of keywords search result:
  • quick search result - is similar to one of Google Planner , but the results found include every word of the phrase entered in the search;
  • full search result - extended search result that includes search on additional relevant phrases, but the results found also include every word of the phrase entered in the search.
  • Updated Exces Keyword Upload File:
  • uploading of locations in a convenient format for uploading to Editor;
  • updated template for creating ads.
  • Full list of locations.
  • Grouping of reports on the projects.
  • Fixed an error with a delay of 30 seconds.
  • New filters for getting relevant search results.
  • Copying of negative keywords.

Несколько шагов до работы в Penguin-team

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2Прикрепите резюме
3Пройдите тест
1.Кликов 259, показов 3 515. Чему равен CTR?
2.Заходов на сайт 874, конверсий 16. Чему равен коэффициент конверсии?
3.Что такое СРА?
4.CTR 4,03%, кликов 240. Чему равно число показов объявления?
5.Затрат 20 158, конверсий 63. Чему равна стоимость конверсии?

Несколько шагов до работы в Penguin

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Война в Украине идет с 2014 года — Россия окупировала часть Донецкой и Луганской областей, аннексировала Крым. С 24 февраля 2022 года Россия перешла в полномасштабное наступление и начала обстреливать всю страну. Это нападение было названо «специальной операцией по освобождению населения от нацистов». Позже цели у России менялись практически каждую неделю, а действия становились более жестокими и бесчеловечными.

В Украине гибнет мирное население. Российские солдаты совершают военные преступления. При освобождении нами наших городов мы находим доказательства издевательств, пыток, сексуального насилия женщин, мужчин и даже годовалых детей. Людей расстреливали впритык, а трупы давили танками. Мы уже не говорим про мародерство, украденную технику и вырванные из ушей серьги — потому что это мелочи по сравнению с жизнями людей.

Никогда не простим.

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Молчание — синоним лжи. Мы не будем молчать. А еще мы не работаем с компаниями из России и Беларуси, не пользуемся российскими и беларускими сервисами, больше не ведем блог на русском языке и не общаемся с теми, кто так или иначе поддерживает геноцид украинского народа и весь этот ад.