Successful PPC White Label Cooperation with Penguin-team. Managing 8 contracts simultaneously, Partner agency MRR — $39к, Gross Profit — $31к
Penguin-team digital agency was established in 2014. At that time, we provided paid advertising services on the Ukrainian market. In 2017, the agency’s specialists started working on the Upwork freelance platform, and since that time the first contracts have been received under the PPC White-Label model.
White Label PPC services are an opportunity to sell paid advertising for your clients without doing anything on your own. Main idea: you do front work (client’s research, communication, accounting) & PPC White Label Agency covers your back: it does Auditing, sets up Ads, Copywriting, Optimization, etc.
We solve the problems of scaling agencies and help increase profits for those who:
→ cannot or do not want to add a service to their in-house;
→ doesn’t want or isn’t able to work with PPC on one’s own;
→ doesn’t have time to work with paid advertising;
→ already working on Fiverr and Upwork, but the quality of services does not meet their standards and they want more.
You can use the experience of the Penguin-team to offer your clients Google Ads management under your own brand. You will be able to expand the number of services provided, which means you can solve more issues for your customers. Think of it as an addition to what you already provide, as well as an extra cash flow for you.
Let’s see what results one can achieve by cooperating with us on the PPC White-Label model ↓
General Partner Information (NDA)
Partner agency location: UK
Client work location: USA, UK
Cooperation period: since 2019
Number of agency clients served: 8 (2022)
Partner Agency MRR: $39k
Traffic sources: Google Ads (Search, Display, Shopping), Fb Ads, Bing Ads
Gross Profit (monthly): $39k – $8k = $31k
In 2019, 2 local employees left the client and decided to launch their own agency. At the same time, the company had 8 contracts with current customers. The agency began searching for suitable specialists on Upwork, but none of the candidates could pick up 8 projects at once.
So they started searching for White Label PPC agencies on LinkedIn. And one of the candidates was our agency Penguin-team. We were able to solve the problem of managing 8 contracts at once with the help of a team of 3 specialists.
We continue working on these projects up until now, not 1 out of 8 projects has left in 3 years. What helped to solve the client’s request and save all projects? A systematic approach to working on the White Label model and PPC in particular.
Cooperation process with a partner agency
Since the client already had existing working contracts, we suggested auditing a couple of accounts to show
→ our expertise,
→ thinking process,
→ strategy development methods.
Throughout our work, we show strengths that can be scaled and weaknesses that need to be corrected to improve ad performance. In fact, the result of the audit is a plan with recommendations for optimizing and scaling your account.
An example of an audit part:
If a partner agency needs to sell a PPC service to potential clients, we can help him with:
→ commercial proposal: work plans, deadlines, budget, advertising formats, as well as projected results;
→ audit: recommendations for optimizing and scaling your account;
→ presentation of services: features, benefits, results;
→ presentation of cases (we take relevant cases of our projects as an example, we can write new cases if necessary).
Agencies that address us for services can count on help in selling PPC and closing leads.
Relationships with clients were managed by the partner agency. All documents were White-Label paper branding, with full confidentiality. If necessary, we can attend the rally and communicate with potential clients together with you. At the same time, our specialists act as part of the team of the partner agency.
When all the details are discussed, we start working with advertising accounts:
→ account technical settings and tracking settings;
→ keyword research, collection of negative keywords, target audience analysis, targeting, ads, and creatives development;
→ fixing errors in the account, improving current campaigns, testing new hypotheses, and choosing the best option;
At the same time, in order to solve the problems of the client in the most efficient way and achieve the set goals, it is important to combine 3 pillars:
- Marketing: work out a portrait of the target audience, subordinate marketing goals to business goals,
- Strategy: identify business growth areas in paid traffic channels, select the right traffic sources for effective investment and maximum results
- Advertising: correctly structure an account, campaigns, ad groups, competent distribution of the budget between campaigns, setting up advertising, creating effective ads.
Cases that confirm that such a systematic approach works. These are the case studies of the agency’s end clients that the Penguin-team worked on.
Case 1. Waterproof backpacks
Service: Google Ads campaigns, Google Shopping, Youtube Ads.
→ increase sales;
→ increase brand growth.
Timeframe for achieving results: 1.5 months.
Case 2. Waterproof backpacks
Service: Google Ads campaigns, Google Shopping campaigns
Challenge: Scaling Results
Timeframe for achieving results: 1 month.
We draft detailed reports under your brand so that both you and your client are always up-to-date of the work and results of campaigns. Here are some examples of reports:
We constantly monitor the effectiveness of campaigns and the achievement of KPIs, make adjustments to get even better results, and scale the account.
Would you like to discuss the pros and cons of your out-house SEM department?
We are here to help you with setting up and optimizing Shopping Ads, Search Ads, Display Ads, Youtube Ads, Performance Ads, Remarketing for your clients! We help boost sales and improve ROI through PPC for them and scale the agency for you.