Successful PPC White Label Cooperation with Penguin-team. Partner-agency scaling: ↑ of РРС clients up to 16, ↑ MRR for $43k, Gross Profit (monthly) — $60,2k


6 min


Penguin-team digital agency was established in 2014. At that time, we provided paid advertising services on the Ukrainian market. In 2017, the agency’s specialists started working on the Upwork freelance platform, and since that time the first contracts have been received under the PPC White-Label model.

In several years we have optimized the work process on the White Label model to obtain maximum output for the partner agencies with which we cooperate, and for their clients, for whom we set up paid advertising. We develop and implement solutions that will save you money and help you earn even more with less effort. Our main goal in White-Label PPC management is to provide high-quality services thanks to our certified experts for your clients. Our White-Label PPC services are an extension of your team.

Today we would like to share with you one of the success stories of our clients with whom we worked on the White-Label model. We won’t reveal the agency name and its clients for obvious reasons, but we will be happy to show you the results.

General Partner Information (NDA)

Partner agency location: Canada

Customer location: USA

Collaboration period: since 2017

Number of agency clients served: 16 (2022) +9 in 5 years

Partner agency MRR: $75.2k (2022) +$43k over 5 years

Traffic sources: Google Ads (Search, Display, Shopping), Amazon Ads, Bing Ads

Gross Profit (monthly):  75,2k – $15k = $60,2k

Cooperation process with a partner agency

Our cooperation started with two test projects.

Preliminary works

The partner agency had potential clients for paid advertising. To help them convert leads, the following was carried out:

→ we audited the accounts of potential customers: we showed weaknesses that need to be modified and strengths that need to be improved. The result of auditing is a plan with recommendations for optimizing and scaling their account;

→ we prepared a commercial proposal for the presentation of the paid advertising service to show work plans, deadlines, budget, advertising formats, as well as projected results.

Relationships with clients were managed by the partner agency. All documents were White-Label paper branding, with complete privacy. Later, when we worked out test projects and thus developed a trusting relationship with the partner agency; if it was required, we participated in discussions with clients together, and later directly. At the same time, our specialists acted as part of the team of the partner agency.

Working with advertising accounts

The next stage of our collaboration was to work on advertising accounts of clients:

account setup: account technical settings and tracking settings;

campaign launch: keyword research, collection of negative keywords, target audience analysis, targeting, ads, and creatives development;

campaign optimization: fixing errors in accounts, improving current campaigns, testing new hypotheses, and choosing the best option.

Here are some cases with the results of our work in advertising accounts ↓

Case 1. Medical equipment

Service: creating and optimizing Google Ads campaigns (Shopping, Search, Video, Remarketing).


increase sales;

reach the payback;

increase revenue.


Successful PPC White Label Cooperation

Timeframe for achieving results: 3 months.

Case 2. Baby care products

Service: creating and optimizing advertising campaigns in Google Ads (Shopping, Search, Remarketing).


increase revenue


Successful PPC White Label Cooperation

Timeframe for achieving results: 3 months.


We create detailed reports and dashboards on a monthly basis, and if required, we also do weekly reporting, so that both the partner agency and end clients are up-to-date on the work and results of campaigns.

White Label PPC management

We constantly monitor the effectiveness of campaigns and the achievement of KPI, make adjustments to get even better results, and scale the account.

Development of collaboration

By the end of 2017, the partner agency involved Penguin-team specialists as part of its team to work with 7 of its regular clients.

Over the next five years, 9 more clients were added and the Penguin-team specialists have been in collaboration with them until now.

The cost of service for the partner agency is: $15,000 per month.

Services provided by the Penguin-team; we can divide our work into 4 stages:

White Label PPC management. 4 stages

At the same time, our work includes:

account setup: account technical settings and tracking settings;

campaign launch: keyword research, collection of negative keywords, target audience analysis, targeting, ads, and creatives development;

campaign optimization: improving settings, testing new hypotheses, choosing the best option;

PPC management: regular account and ad management;

Reporting / Strategy / Planning / Implementation/

The partner agency involves 2 managers to serve 16 clients, and the Penguin-team has 1 team lead strategist and 3 middle PPC specialists.

Penguin-team, together with its partners, sets a goal of increasing MRR and the number of clients by 20% annually.

We are here to help you with setting up and optimizing Shopping Ads, Search Ads, Display Ads, Youtube Ads, Performance Ads, Remarketing for your clients! We help boost sales and improve ROI through PPC for them and scale the agency for you.

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Минимум слов. Максимум дела.

В одном письме в месяц

  • Только важные новости
  • Самые свежие статьи
  • Актуальные вакансии

В версии 3.0.0

  • новые сервисы: Ubersuggest (NeilPatel), Spyfu и другие;
  • автосохранение списка минус-слов в рабочей области;
  • авторизация для хранения данных в аккаунте;
  • списки типовых минус-слов;
  • возможность хранить пользовательские списки минус-слова в расширении для дальнейшего применения в аккаунте;
  • англоязычный и русскоязычный интерфейс.

Основные комбинации

  • LeftMouseClick для добавления слова, повторное нажатие - для удаления
  • LeftALT + LeftMouseClick - для сбора фраз
  • LeftALT + S - для поиска слов

In version 3.0.0

  • new services: Ubersuggest (NeilPatel), Spyfu and others;
  • autosave of a negative keywords list in the workspace;
  • authorization for storing data in the account;
  • generic negative keyword lists;
  • the ability to store custom lists of negative keywords in the extension for further use in your account;
  • English and Russian interface.

Key combinations

  • LeftMouseClick to add a word, press again - to delete
  • LeftALT + LeftMouseClick - to collect phrases
  • LeftALT + S - for words searching

В версии 2.0

  • 2 режима выдачи ключевых слов:
  • быстрая выдача - аналогична выдаче Google Planner, но найденные результаты включают каждое слово из введенной в поиск фразы;
  • полная выдача - расширенная выдача, которая включает поиск по дополнительным релевантным фразам, но найденные результаты также включают каждое слово из введенной в поиск фразы.
  • Обновленный файл выгрузки ключевых слов Excel:
  • выгрузка локаций в удобном формате для загрузки в Editor;
  • обновленный шаблон для создания объявлений.
  • Полный список локаций.
  • Группировка отчетов по проектам.
  • Устранена ошибка с задержкой в 30 секунд.
  • Новые фильтры для получения релевантной выдачи.
  • Копирование минус-слов.

In version 2.0:

  • 2 modes of keywords search result:
  • quick search result - is similar to one of Google Planner , but the results found include every word of the phrase entered in the search;
  • full search result - extended search result that includes search on additional relevant phrases, but the results found also include every word of the phrase entered in the search.
  • Updated Exces Keyword Upload File:
  • uploading of locations in a convenient format for uploading to Editor;
  • updated template for creating ads.
  • Full list of locations.
  • Grouping of reports on the projects.
  • Fixed an error with a delay of 30 seconds.
  • New filters for getting relevant search results.
  • Copying of negative keywords.

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1.Кликов 259, показов 3 515. Чему равен CTR?
2.Заходов на сайт 874, конверсий 16. Чему равен коэффициент конверсии?
3.Что такое СРА?
4.CTR 4,03%, кликов 240. Чему равно число показов объявления?
5.Затрат 20 158, конверсий 63. Чему равна стоимость конверсии?

Несколько шагов до работы в Penguin

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Война в Украине идет с 2014 года — Россия окупировала часть Донецкой и Луганской областей, аннексировала Крым. С 24 февраля 2022 года Россия перешла в полномасштабное наступление и начала обстреливать всю страну. Это нападение было названо «специальной операцией по освобождению населения от нацистов». Позже цели у России менялись практически каждую неделю, а действия становились более жестокими и бесчеловечными.

В Украине гибнет мирное население. Российские солдаты совершают военные преступления. При освобождении нами наших городов мы находим доказательства издевательств, пыток, сексуального насилия женщин, мужчин и даже годовалых детей. Людей расстреливали впритык, а трупы давили танками. Мы уже не говорим про мародерство, украденную технику и вырванные из ушей серьги — потому что это мелочи по сравнению с жизнями людей.

Никогда не простим.

Мы не поддерживаем эту войну, но мы продолжим отстаивать свою независимость, демократию и свободу. Мы все стремимся как можно быстрее избавиться от российских захватчиков.

Молчание — синоним лжи. Мы не будем молчать. А еще мы не работаем с компаниями из России и Беларуси, не пользуемся российскими и беларускими сервисами, больше не ведем блог на русском языке и не общаемся с теми, кто так или иначе поддерживает геноцид украинского народа и весь этот ад.