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Successful PPC White Label Cooperation with Penguin-team. Partner-agency scaling: ↑ of РРС clients up to 16, ↑ MRR for $43k, Gross Profit (monthly) — $60,2k
25.11.2022
6 min
easy
Penguin-team digital agency was established in 2014. At that time, we provided paid advertising services on the Ukrainian market. In 2017, the agency’s specialists started working on the Upwork freelance platform, and since that time the first contracts have been received under the PPC White-Label model.
In several years we have optimized the work process on the White Label model to obtain maximum output for the partner agencies with which we cooperate, and for their clients, for whom we set up paid advertising. We develop and implement solutions that will save you money and help you earn even more with less effort. Our main goal in White-Label PPC management is to provide high-quality services thanks to our certified experts for your clients. Our White-Label PPC services are an extension of your team.
Today we would like to share with you one of the success stories of our clients with whom we worked on the White-Label model. We won’t reveal the agency name and its clients for obvious reasons, but we will be happy to show you the results.
General Partner Information (NDA)
Partner agency location: Canada
Customer location: USA
Collaboration period: since 2017
Number of agency clients served: 16 (2022) +9 in 5 years
Partner agency MRR: $75.2k (2022) +$43k over 5 years
Traffic sources: Google Ads (Search, Display, Shopping), Amazon Ads, Bing Ads
Gross Profit (monthly): 75,2k – $15k = $60,2k
Cooperation process with a partner agency
Our cooperation started with two test projects.
Preliminary works
The partner agency had potential clients for paid advertising. To help them convert leads, the following was carried out:
→ we audited the accounts of potential customers: we showed weaknesses that need to be modified and strengths that need to be improved. The result of auditing is a plan with recommendations for optimizing and scaling their account;
→ we prepared a commercial proposal for the presentation of the paid advertising service to show work plans, deadlines, budget, advertising formats, as well as projected results.
Relationships with clients were managed by the partner agency. All documents were White-Label paper branding, with complete privacy. Later, when we worked out test projects and thus developed a trusting relationship with the partner agency; if it was required, we participated in discussions with clients together, and later directly. At the same time, our specialists acted as part of the team of the partner agency.
Working with advertising accounts
The next stage of our collaboration was to work on advertising accounts of clients:
✓ account setup: account technical settings and tracking settings;
✓ campaign launch: keyword research, collection of negative keywords, target audience analysis, targeting, ads, and creatives development;
✓ campaign optimization: fixing errors in accounts, improving current campaigns, testing new hypotheses, and choosing the best option.
Here are some cases with the results of our work in advertising accounts ↓
Case 1. Medical equipment
Service: creating and optimizing Google Ads campaigns (Shopping, Search, Video, Remarketing).
Tasks:
✓ increase sales;
✓ reach the payback;
✓ increase revenue.
Results:
Timeframe for achieving results: 3 months.
Case 2. Baby care products
Service: creating and optimizing advertising campaigns in Google Ads (Shopping, Search, Remarketing).
Task:
✓ increase revenue
Results:
Timeframe for achieving results: 3 months.
Reporting
We create detailed reports and dashboards on a monthly basis, and if required, we also do weekly reporting, so that both the partner agency and end clients are up-to-date on the work and results of campaigns.
We constantly monitor the effectiveness of campaigns and the achievement of KPI, make adjustments to get even better results, and scale the account.
Development of collaboration
By the end of 2017, the partner agency involved Penguin-team specialists as part of its team to work with 7 of its regular clients.
Over the next five years, 9 more clients were added and the Penguin-team specialists have been in collaboration with them until now.
The cost of service for the partner agency is: $15,000 per month.
Services provided by the Penguin-team; we can divide our work into 4 stages:
At the same time, our work includes:
✓ account setup: account technical settings and tracking settings;
✓ campaign launch: keyword research, collection of negative keywords, target audience analysis, targeting, ads, and creatives development;
✓ campaign optimization: improving settings, testing new hypotheses, choosing the best option;
✓ PPC management: regular account and ad management;
✓ Reporting / Strategy / Planning / Implementation/
The partner agency involves 2 managers to serve 16 clients, and the Penguin-team has 1 team lead strategist and 3 middle PPC specialists.
Penguin-team, together with its partners, sets a goal of increasing MRR and the number of clients by 20% annually.
We are here to help you with setting up and optimizing Shopping Ads, Search Ads, Display Ads, Youtube Ads, Performance Ads, Remarketing for your clients! We help boost sales and improve ROI through PPC for them and scale the agency for you.
