The Komondor PPC Software started out as a single tool – and for internal use only. A year and a half later, it contains 6 tools that solve dozens of everyday tasks. What are these tasks in the PPC that Komondor PPC Software can optimize? Let’s see!
The main thing about Komondor PPC Software
Komondor PPC Software was created by PPC specialists for PPC specialists. PPC professionals and our development department are working on the development; third-party specialists are sometimes involved for consultations. But all the implementation takes place inside the company and are always under the control of the PPC. So we can be sure that each element of Komondor PPC Software really solves the real problems of advertising.
We do not deal with SEO, content marketing, SMM or PR tools. Nothing will distract you from your work. The entire account is about PPC.
Now Komondor PPC Software has 6 tools. They help you search for keywords and negative keywords, collect statistics, group words, check the loading speed of landing pages, and create UTM tags. Here’s the most important thing about them:
- Negative Keyword Tool is a Google Chrome extension. Allows you to collect negative keywords from pages of Google Ads, Serpstat, SEMRush, etc., create lists, store them or download pre-made lists.
Another 3 tools solve a series of tasks with keywords. However, they work independently, so you can get started at any stage and with any tool:
- Find Keyword Tool. Collect keywords directly in the Komondor, mark negative keywords, exclude them, evaluate statistics: frequency, competitiveness and average CPC (according to Google). Keywords can be downloaded in any match type and immediately used in a campaign — or used in the next stage;
- Keyword Processor Tool. If the Find Keyword Tool parses the semantics itself and then works with it, the Processor works with an already prepared set of keywords. For example, if a client gives you a previously collected list of keywords. Here you can clear the list of keywords from negative keywords and unload statistics on them.
- Keyword Grouping Tool automatically groups keywords. You give Komondor the keywords, and Komondor divides them into groups. For this, a special algorithm is used: the grouping is based on the topic of the keyword and its frequency; the process takes into account equivalent words (for example, “key”, “keyword”, “key word”) and priorities. It requires statistics to work. If you collected keywords in the Komondor, it will appear in the Find Keyword Tool report. If you are using a list collected elsewhere, get statistics in the Keyword Processor Tool.
That is, Find helps to find and process your semantics, Processor – to process the semantics collected elsewhere, and Grouping – to group any of them. Or even all together, because in the Grouping Tool you can combine semantics from different lists!
In addition to working with keywors, Komondor PPC Software also helps with landing pages:
- UTM generator creates UTM tags for tracking data (for Google Ads, Yandex.Direct, Facebook Advertising, etc.);
- Page Speed Checker automatically runs bulk checks of the loading speed of landing pages. We know that slow loading of the page can make you lose a visitor. And you must admit that if your ad uses even 20 pages (not to mention 2000), it is simply unrealistic to check them manually! In Checker you add URLs, set frequency and threshold speed → if the page speed drops or page stops responding, Komondor will send you a notification.
The main advantage of the Komondor PPS Software is that it saves time twice or even more with the help of highly specialized tools.
Why use Komondor PPC Software?
Let’s be clear. We will not tell you how important it is to collect negative keywords and all that. This part contains facts that make this solution convenient for PPC specialists.
Saves 30% of time on picking negative keywords. If you usually need to copy a word -> paste into notepad / sheet -> copy the following, etc…. With the extension it will be:
- Click on the words you want.
- They are immediately saved into one list.
- Downloaded in one click.
- Can be uploaded to the campaign.
As simple as that.
In practice, picking negative keywords for two similar campaigns took:
- as usual — an hour;
- with NegativeKeyword Tool — 20 minutes.