Google Shopping case: Hardware Shop To You

10.01.2019
5 minutes
Cases,
152

Results

 

01.10.2018 — 30.11.2018

ROAS

393%

Conv.rate

3.02%

Conversions

59

Av. margin

50.39%

ROMI

61%

Net profit

A$793

Background information

Client: online store of garden and home products.

Region: Australia.

Service: creating and optimization of Google Shopping advertising campaign.

Beginning

Our client wanted to advertise his best-selling products which he’s selling on eBay. Before that he had never used Google Ads, so it was his first experience in this kind of advertising.

During the initial parley the client wanted to know how campaign optimization is done and how to get high ROI and net profit. For achieving this kind of results we use The Panda — Panda ppc micro management tool. This tool can calculate the actual profit or loss for each advertised product as well as the overall profitability of every single campaign in Google Shopping. After tool presentation the contract was signed and work began.

Creating a Google Shopping campaign

Client has provided next business data to us:

  • list of advertised items;
  • margin of each product.

We calculated the cost per click for each product that we are willing to pay at the beginning. Also we collected negative keywords to receive better quality traffic.

Results

Рисунок 1

Results according to data from Google Analytics:

  • Total ROAS after 2 months of work is A$ 5,084 (Revenue) / A$1,293 (Cost) = 393%

In addition to positive indicators in Google Analytics, we also received positive results for ROMI and net profit:

Рисунок 2

Results according to data from The Panda:

  • Profit/loss is A$793;
  • ROMI is 61%.

These results allowed our client to make a profit from the first months after launching the campaign.

Output

  1. Not all products that are sold well on the eBay can also perform well in Google Shopping. During the managing we had to stop showing ads for some of the items.
  2. With The Panda ppc micro management tool you will be able to adjust the bids more accurately. Also you will see the least profitable or unprofitable products and have a possibility to disable them.
  3. To achieve a positive result you need to focus on growth of ROI and net profit.

P.S. Have you seen our new Google Shopping guide for business? It’ll help you to make your Google Shopping as effective as it can be. See for yourself!

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В версии 3.0.0

  • новые сервисы: Ubersuggest (NeilPatel), Spyfu и другие;
  • автосохранение списка минус-слов в рабочей области;
  • авторизация для хранения данных в аккаунте;
  • списки типовых минус-слов;
  • возможность хранить пользовательские списки минус-слова в расширении для дальнейшего применения в аккаунте;
  • англоязычный и русскоязычный интерфейс.

Основные комбинации

  • LeftMouseClick для добавления слова, повторное нажатие - для удаления
  • LeftALT + LeftMouseClick - для сбора фраз
  • LeftALT + S - для поиска слов

In version 3.0.0

  • new services: Ubersuggest (NeilPatel), Spyfu and others;
  • autosave of a negative keywords list in the workspace;
  • authorization for storing data in the account;
  • generic negative keyword lists;
  • the ability to store custom lists of negative keywords in the extension for further use in your account;
  • English and Russian interface.

Key combinations

  • LeftMouseClick to add a word, press again - to delete
  • LeftALT + LeftMouseClick - to collect phrases
  • LeftALT + S - for words searching

В версии 2.0

  • 2 режима выдачи ключевых слов:
  • быстрая выдача - аналогична выдаче Google Planner, но найденные результаты включают каждое слово из введенной в поиск фразы;
  • полная выдача - расширенная выдача, которая включает поиск по дополнительным релевантным фразам, но найденные результаты также включают каждое слово из введенной в поиск фразы.
  • Обновленный файл выгрузки ключевых слов Excel:
  • выгрузка локаций в удобном формате для загрузки в Editor;
  • обновленный шаблон для создания объявлений.
  • Полный список локаций.
  • Группировка отчетов по проектам.
  • Устранена ошибка с задержкой в 30 секунд.
  • Новые фильтры для получения релевантной выдачи.
  • Копирование минус-слов.

In version 2.0:

  • 2 modes of keywords search result:
  • quick search result - is similar to one of Google Planner , but the results found include every word of the phrase entered in the search;
  • full search result - extended search result that includes search on additional relevant phrases, but the results found also include every word of the phrase entered in the search.
  • Updated Exces Keyword Upload File:
  • uploading of locations in a convenient format for uploading to Editor;
  • updated template for creating ads.
  • Full list of locations.
  • Grouping of reports on the projects.
  • Fixed an error with a delay of 30 seconds.
  • New filters for getting relevant search results.
  • Copying of negative keywords.

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1Кликов 259, показов 3 515. Чему равно CTR?
2Заходов на сайт 874, конверсий 16. Чему равен коэффициент конверсии?
3Что такое СРА?
4CTR 4,03%, кликов 240. Чему равно число показов объявления?
5Затрат 20 158, конверсий 63. Чему равна стоимость конверсии?

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