What does it take to run ads?
If you are just getting started with Facebook Ads, you need to pay attention to your business page. How well is your Facebook business page? Do you post frequently? How about communication with followers? Do you have an alive page at all? If the page is weak, it is important to revive it first, post information regularly, start getting more activity from audience, and provide fast and effective communication. Otherwise, the system may think that you are just spreading spam.
There are also basic technical stuff for preparing advertising on this social network. The most important thing is to set the Facebook pixel.
The next step is to build an audience and find new people, and the best way to do this is through similar audiences.
And only then can you move forward.
Facebook is not a plug and play ad option. There is a lot of preparatory work to be done.
Launching on Google is easier. In theory, a person can set up ads in a matter of minutes. But fast does not mean effective. As a rule, quick setup is the absence or minimal control over the situation. Google still wants to make money and is not interested in what you might get wrong.
Still, before launching on Google, you need to prepare a website, predict demand, ensure the availability of goods, upgrade the sales department and a bunch of other things.
Both platforms make it relatively easy to get started. What you do next is the hardest part.
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