Penguin-team

179

Keyword Matching Types

5.07.2019 5 minutes

Pay Per Click,

Match Types Google Ads: What Are Keyword Match Types? How to increase the reach of the audience depending on the type of matching Google Ads?

826

How to make money with Google Shopping in 2019: the guide for business. Part IV. Hygiene & optimization

14.01.2019 18 minutes

Pay Per Click,

Management, hygiene, optimization — all that you need to know about managing Google Shopping campaigns after launching

1475

How to make money with Google Shopping in 2019: the guide for business. Part III. Campaigns audit

14.01.2019 11 minutes

Pay Per Click,

How to perform campaigns audit for Google Shopping: marketing and technical part.

1044

How to make money with Google Shopping in 2019: the guide for business. Part II. All shades of strategies

14.01.2019 18 minutes

Pay Per Click,

7 highly effective strategies and account structures for maximizing Google Shopping performance. How they work and how to make proper settings for them

2246

How to make money with Google Shopping in 2019: the guide for business. Part I. Launching and choosing a strategy

14.01.2019 21 minutes

Pay Per Click,

How to start working with Google Shopping: main things about Google Merchant, product feed and choosing a strategy

430

Google Shopping case: baby care products store (NDA)

11.01.2019 5 minutes

Cases,

Client: NDA (online baby care products store) Region: USA Service: Creating and optimization of advertising campaigns in Google Ads (Shopping, Search, Remarketing)

314

Google Shopping case: Hardware Shop To You

10.01.2019 5 minutes

Cases,

Client: online store of garden and home products
Region: Australia
Service: creating and optimization of Google Shopping advertising campaign

460

Google Shopping case: medical equipment store (NDA)

10.01.2019 5 minutes

Cases,

Client: online store with medical equipment Region: USA Service: Creating and optimisation of Google Ads campaigns (Shopping, Search, Video, Remarketing)

В версии 3.0.0

новые сервисы: Ubersuggest (NeilPatel), Spyfu и другие;
автосохранение списка минус-слов в рабочей области;
авторизация для хранения данных в аккаунте;
списки типовых минус-слов;
возможность хранить пользовательские списки минус-слова в расширении для дальнейшего применения в аккаунте;
англоязычный и русскоязычный интерфейс.

Основные комбинации

LeftMouseClick для добавления слова, повторное нажатие - для удаления
LeftALT + LeftMouseClick - для сбора фраз
LeftALT + S - для поиска слов

In version 3.0.0

new services: Ubersuggest (NeilPatel), Spyfu and others;
autosave of a negative keywords list in the workspace;
authorization for storing data in the account;
generic negative keyword lists;
the ability to store custom lists of negative keywords in the extension for further use in your account;
English and Russian interface.

Key combinations

LeftMouseClick to add a word, press again - to delete
LeftALT + LeftMouseClick - to collect phrases
LeftALT + S - for words searching

В версии 2.0

2 режима выдачи ключевых слов:
быстрая выдача - аналогична выдаче Google Planner, но найденные результаты включают каждое слово из введенной в поиск фразы;
полная выдача - расширенная выдача, которая включает поиск по дополнительным релевантным фразам, но найденные результаты также включают каждое слово из введенной в поиск фразы.
Обновленный файл выгрузки ключевых слов Excel:
выгрузка локаций в удобном формате для загрузки в Editor;
обновленный шаблон для создания объявлений.
Полный список локаций.
Группировка отчетов по проектам.
Устранена ошибка с задержкой в 30 секунд.
Новые фильтры для получения релевантной выдачи.
Копирование минус-слов.

In version 2.0:

2 modes of keywords search result:
quick search result - is similar to one of Google Planner , but the results found include every word of the phrase entered in the search;
full search result - extended search result that includes search on additional relevant phrases, but the results found also include every word of the phrase entered in the search.
Updated Exces Keyword Upload File:
uploading of locations in a convenient format for uploading to Editor;
updated template for creating ads.
Full list of locations.
Grouping of reports on the projects.
Fixed an error with a delay of 30 seconds.
New filters for getting relevant search results.
Copying of negative keywords.

Ваш аккаунт Google Ads готов к кризису? Проверим?