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Blog of PPC-agency Penguin-team
PPC Agency

The White Label Partnership Program

The white label paid advertising program is an opportunity to scale your agency and leave your clients happy without investing in creating a new department and maintenance spend.

The program includes launch, optimization and management of pay-per-click campaigns for your clients under your brand. Penguin-team PPC Agency will become your out-house SEM department!


Penguin-team PPC Agency In Numbers

$ 5 mil
turnover per quarter generated for clients
PPC specialists with experience from 2 to 5 years
projects optimized for clients

How Will You Benefit From White Label PPC

Pros of the white label paid advertising program to grow your business and your customer satisfaction
  • Your team is always at hand.

    Specialists, managers, developers, designers with 5 + years of work in SMB with experience in the European, USA's, Canadian, Australian markets. Complete confidentiality and contract signing. White label paper branding.
  • Progressive technology.

    Integrations, scripts for Google ads automatization, own PPC software: Panda PPC micro management tool for optimizing Google Shopping bids & Komondor PPC Software for automating manual tasks. We develop and implement solutions that save you money.
  • Flexibility.

    We use Slack, Discord, and other communication mediums; ready to be in touch 7 days a week; can participate in calls and become a full-fledged part of the team - or an auxiliary force, depending on what you need.
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Our White Label PPC Services

Paid Search
(Google Ads, Bing, Yahoo!)
  • Setting up search ads, display ads, YouTube ads, Google Shopping Ads;
  • Optimization and scaling of your advertising account;
  • Setting up Google Merchant Center and Merchant Programs;
  • Selection of keywords and negative keywords;
  • Setting up and testing bidding strategies.
Social media ads
(Facebook, Instagram, LinkedIn)
  • Developing effective strategies to achieve your goals;
  • Setting up campaigns for lead generation, traffic, awareness, etc.;
  • Setting up targeting to attract the most relevant traffic;
  • Creation of creatives and a/b-testing of ad copies;
  • Create social media remarketing for the website's audience.
Amazon Launch & Optimization
(SEO, PPC, Promotions)
  • Audit and optimization of product listings;
  • Creation and implementation of a promotional strategy on Amazon;
  • Creation of Sponsored Product, Sponsored Brands campaigns, display ads;
  • Micro-management of bids based on ACOS and Profit;
  • Creation of a convenient structure for a campaign (SPAG or SKAG).

Key Features Of White Label Ppc Services

We assign certified PPC specialists and managers to work dedicatedly for your clients from the first touch to ongoing management or success achievement. See what they will do for you!
  • Google Ads accounts auditing
  • Drawing up commercial offers for your clients
  • Assistance at the pitching and proposal stage
  • Setting up and managing accounts
  • White Label branding of all papers
  • PPC software and optimization solutions
  • Communication with managers and marketers
  • Back-Office & Support for easy PPC management
One project
$299 per project
  • Setting up and supporting one project;
  • Projects within $ 10,000 budget per month.
Part time
$1400 per month (-10%)
  • 80 hours of work per month;
  • Any number of projects.
Full time
$2500 per month (-20%)
  • 160 hours of work per month;
  • Permanent specialist on your project;
  • Any number of projects.
$20 per hour
  • A full-fledged outstaff of your project;
  • Individual calculation of the scope of work;
  • Starting with 160 hours per month.

Our Senior Staff

Nikolay Skoropadsky
Nikolay Skoropadsky
CEO and founder
Contact me to discuss partnership with the Penguin-team agency or leave feedback on our work.
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Denis Berezkin
Denis Berezkin
СТО and manager
Write to me if you plan to launch PPC services at your agency from the scratch and want to discuss all the business matters.
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Oksana Babich
Oksana Babich
Help you to solve all the questions about media cooperation between Penguin-team and your company!
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Artem Velmozhko
Artem Velmozhko
Account manager
Ready to help you launch advertising in Ukraine, Russia, other CIS countries and the world in general.
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Ruslan Bakirov
Ruslan Bakirov
Account manager
Contact me to discuss launching or optimizing ads in Eastern Europe.
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Roman Dudarev
Roman Dudarev
Account Manager and Team Lead
I will help with setting up, optimizing and managing advertising in Europe, USA, Canada, Australia and other countries.
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Evgeny Doroshkevich
Evgeny Doroshkevich
Account Manager
I will set up and help to boost the efficiency of campaigns for the USA, Canada or other countries.
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Alyona Likhter
Alyona Likhter
Team Lead
I specialize in the advertising of online stores; I will help promote your business in Google Shopping, Bing and other systems.
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Premier Google Partner

google partners subtitle The Premier Google Partner badge can be earned by agencies with consistent, effective campaigns and Google Certified employees.
"Working with such a company, you can be sure of the high qualifications of its specialists", — Google Partners
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In addition to Google, we also work with other advertising platforms: partners img 6 partners img 7 partners img 8 partners img 9

Respect for your budget and care for your business

Values at the heart of our work

Prudence in financial management

Penguin-team specialists manage 6-figure advertising campaign budgets - and this is a big responsibility. We start every job with data collection and forecasting to make sure that we will offer you the most profitable and effective advertising investment option. We respect your budgets and are committed to dealing with it intelligently, discreetly and thoughtfully

Осмотрительность в управлении финансами
Осмотрительность в управлении финансами 2

Mindfulness for your business

Nobody knows your business better than you. We respect your experience and immersion in the company's work, so at the start we conduct a detailed briefing in order to understand what USP and accents need to be shown in advertising campaigns. We use product information to the maximum to set up the correct targeting and advertising message

Honesty and objective judgment

PPC advertising is a step-by-step ongoing process based on predictions and tests. For each client, we regularly prepare reports and data summaries to show all results transparently and honestly. You will always be aware of what is really happening in advertising

Честность и объективная оценка

Our Achievement

We can collaborate directly or through UpWork. You can hire us at Upwork; then you and we will need to pay a commission. Contacting directly will save you up to 15% fees!
Nikolay S.
Job Success
top rated plus
Total Jobs
Total Hours
Google shopping ads manager
Jan 13, 2021 - Feb 12, 2021

"Nikolay is very responsive, flexible and a real pleasure to work with. I learned a lot during the engagement, and Nikolay kept me well-informed of all of his tasks and took the time to explain everything to me in high detail, exactly as I wanted. It turns out Google Standard Shopping is not the right fit for my products, which do not compete based on price. Might have saved some time upfront then, as I knew this already but did not realize how it might impact performance potential."

Google Shopping & Ad Words Wizard Wanted! - Exciting Opportunity
Oct 5, 2020 - Dec 1, 2020

"To say Nikolai was excellent would be a gross understatement. Nikolai was, by far, the best freelancer we have worked with to date. Detail orientated, goal focused, and also an incredibly enjoyable person to work with. We've had to end this contract due to a business transition of our own, and no other reason, and will be rehiring Nikolai as soon as we've finished this. I would, of course, recommend Nikolai to anyone seeking someone that is able to offer real value to your Google Shopping & Adwords campaigns."

Yevhenii D.
Job Success
top rated plus
Total Jobs
Total Hours
Pay Per Click - Google PPC ads buyer
Jun 21, 2021 - Aug 23, 2021

"Yevhenii is a great guy to work with! Provides great results and communicates very well! I really appreciate all of your work!

Highly recommended!"

Looking for Junior PPC Specialist - Google Ads & Facebook Ads
Aug 24, 2018 - Sep 5, 2019

"Yevhenii did an excellent job for us! His knowledge of Adwords is superb. He is brilliant with communication and really goes all the way to help his clients."

Denys B.
Job Success
top rated plus
Total Jobs
Total Hours
Need a Google Ads Specialist
Sep 10, 2020 - Jan 6, 2021

"Denys is a very talented specialist and doing his job at the highest level. His skills and knowledge helped our advertising company to resume operations. In the future, I definitely plan to use his services again."

Google ad specialist needed for creating and managing Google Search and Video campaign
Feb 12, 2020 - May 11, 2020

"Denys is a Google ads pro! Give him a goal and some guidelines and he knows what to do to set up a succesful campaign. He also advises you on how to improve the campaign once it is running. Communicating is very easy and he knows how to stick to deadlines. Pleasure working with this guy!"

Find Out About White Label PPC For Your Agency

Frequently Asked Questions About White Label PPC

What is White Label?
White Label is about providing services from specialists of a third-party agency under your brand. Penguin-team PPC Agency will become your out-house department, which will work under your brand, allowing you to provide your clients with setting up, optimization, and management of PPC campaigns. White Label is suitable for those who cannot or do not want to add a service to their in-house, but want to sell services on the PPC market or get requests for PPC from clients.
What is included in White Label services?
Penguin-team PPC Agency provides services for setting up, management, optimization of PPC. We help at the pitching stage, brand reports and other documents, implement our software and other solutions for optimization and automation in order to save the client's budget on manual tasks.
How does the communication with customer and client take place?
After the lead has entered your studio, we help to sell them PPC services and prepare a commercial offer under your brand. After that, our specialist conducts an account audit, market research, campaign setup, optimization and testing, reporting, expansion, according to the offer.
Do you help at the pitching / proposal stage?
Yes. After a new lead comes to you, you can contact our specialists and work together to sell services.
How do you manage customers?
Customer management and communication with their representatives takes place on the side of the client, i.e. your studio.
How does customer onboarding work?
According to the procedure of the client who hired us.